Marketing Automation7 min Read

WhatsApp Marketing API: Automating Sales and Lead Generation.

Achieving 98% open rates and instant conversions with targeted WhatsApp API campaigns.

Email marketing averages a 20% open rate. WhatsApp marketing boasts a staggering 98% open rate. If you are not utilizing the official WhatsApp Business API for lead nurturing, you are leaving money on the table. Prelax Infotech builds automated WhatsApp sales funnels.

1. API Integration & Verified Green Tick

We help enterprise clients secure the official WhatsApp Green Tick and integrate the API directly into their custom CRMs or Shopify stores. This allows for automated order updates, shipping notifications, and personalized promotional broadcasts.

2. Conversational Commerce

We design AI-driven chatbot flows that allow customers to browse catalogs, add items to carts, and complete payments without ever leaving the WhatsApp application. This frictionless experience drastically reduces cart abandonment.

"Brands utilizing our WhatsApp checkout flows see a 3x higher conversion rate compared to traditional mobile website checkouts."

Published on Sep 15, 2026